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New Enterprise Champion

Sir Alan Sugar has been appointed as the Government's Enterprise Champion.

Sir Alan will act as an adviser to small businesses and Government and will work closely with Small Business Minister Shriti Vadera and Trade and Investment Minister Mervyn Davis.

Sir Alan is expected to give advice on how to ensure small firms and entrepreneurs make the most of the real help available from Government and other organisations. He will champion the causes of viable small companies with banks and help to ensure the voices of small firms and entrepreneurs are heard by Government, suppliers and other entities.

Areas he may look at include access to finance, prompt payment, how to handle the downturn and how to start a new business. The post will be unpaid.